Marketing, Zara Massimini

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Acquisitions brought under one brand

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New locations built up & launched

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Offices across VIC & NSW

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Unified brand I help market

01 · The brand I market

wilsonpateras.com.au

The website is the brand’s primary marketing channel, and I help keep it working, alongside our marketing team, by keeping the brand consistent, publishing insights and campaign content, and making sure every new office and service is represented online.

🔒 wilsonpateras.com.au

Visit live site ↗

Internal marketing

Growing the firm
from the inside.

With five acquisitions bringing new teams together, a lot of my work is internal, aligning every office to one brand and culture, and communicating change clearly across the firm.

I started Wilson Pateras’ graduate program for accounting graduates and formed a partnership with the Melbourne University Commerce Society, building a pipeline of new talent to help grow the firm from within.

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Internal growth initiatives

· Launched a graduate program for accounting grads
· Melbourne University Commerce Society partnership
· Cross-office brand & culture alignment
· Internal comms across 5 acquisitions

What I work on

More than upkeep.

Helping publish the firm’s Insights articles and campaign content, keeping service and industry pages current, and maintaining a consistent brand voice across every page, from personal tax to wealth advice.

Content publishing · brand consistency · landing pages · SEO-friendly copy · imagery & collateral · keeping five offices represented online.

See the Insights we publish ↗

02 · The rollout, made real

Five offices,
one identity.

Each acquisition arrived with its own name and brand. My work helps bring them all under Wilson Pateras, online and on the ground.

Melbourne

Head office

Level 1, 678 Victoria Street, Richmond VIC

Sydney CBD

Watson Erskine & Co

Level 5, 66-74 Clarence Street, NSW

Bondi Junction

Baskin Clarke Partners

Level 14, Tower 2, 101 Grafton Street, NSW

Geelong

Canny Group

Federal Mills Park, North Geelong VIC

Bendigo

Evolve Accounting Solutions

3 Kennedy Street, East Bendigo VIC

03 · What I do

Three jobs,
one mission.

Growth through acquisition only works if clients never feel the seams. My work concentrates on the three things that make a multi-site firm feel like one.

A

Brand rollout & rebranding

Bringing acquired firms (Watson Erskine, Baskin Clarke, Canny Group and Evolve) under a single Wilson Pateras identity across the website, signage, stationery and collateral, so every location reads as one brand.

B

Acquisition integration

Smoothing the transition for newly acquired practices, coordinating client-facing communications and web content so existing clients feel informed, reassured and retained through the change.

C

Events & launches

Supporting launch moments for new offices, from on-site branding to community-facing marketing that introduces each location to its local area.

04 · How it works

The rollout playbook.

Step 01

Audit & align

Map each incoming practice’s existing branding and touchpoints, then identify everything that needs to shift to the Wilson Pateras system.

Step 02

Rebrand & equip

Apply the brand across the website, signage, print and client collateral so the new office looks established, not transitional.

Step 03

Launch & introduce

Publish the new location online and support its public launch with events and local marketing that welcome clients and community.

Why it matters

The skills behind the work.

Marketing a national firm’s brand while rolling it across five offices is a project-management challenge as much as a creative one: working closely with the team, juggling stakeholders, keeping standards consistent under deadline, and sweating the details that protect client trust.

Brand marketing · brand systems · content publishing · multi-site coordination · client communications · event & launch support · consistency at scale.