I’m Zara Massimini, a Monash double-degree graduate in Industrial Design and Business Marketing. My practice blends research, prototyping and storytelling to make products and brands that change how people behave and feel.

From a life-saving festival wearable to leather goods, hand tools, fine art and a brand rolled out across a national accounting network.

Research-led products and a full body of making, from CAD and rendering to physical prototyping, leather, glass, timber and textiles.
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Marketing Assistant at Wilson Pateras, helping roll out the brand through 5 acquisitions and 4 new locations.
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I’m drawn to the point where a well-made object meets a well-told story. My industrial design training gives me the craft (sketching, CAD, prototyping and finish) while my marketing degree means I’m always asking who it’s for and why they’d care.
That combination is rare, and it’s what I bring to every brief: the ability to design the thing and the reason people choose it.
Let’s work together ↗